Be Kind Christmas Campaign
How did we do it?
A lightweight crew. A lean, mobile team meant a smaller footprint and faster setups, with cinematic coverage and no convoy. All permissions secured upfront. Nothing slowed us down on shoot days. Real Brighton locations. From the city streets to the iconic seafront, players recognise the setting, so the crime feels close to home. Edit, grade, sound and delivery followed in just 48 hours.
A festival-sized Christmas story without the festival-sized budget.
The Client
Be Kind Apparel is a family-run, Cork-based leisurewear brand making premium organic hoodies, sweatshirts and tees for all ages. Ethically and sustainably sourced, their message is simple: small moments of kindness create meaningful connections.
The Brief
Create an engaging, vibrant and budget-friendly advert that says "Christmas" the second it hits the screen — while launching Be Kind's new eco-friendly water bottle as well as highlighting brands values and ethos.
What We Did
We blended old and new. Our team began with original hand-drawn concept art and character sketches, bringing the festive market and its visitors to life on paper first.
We then built those drawings out in [Adobe tools] to create a Christmas story as familiar as the season itself. The approach gave us the scope and scale of a full festival without the price tag of a full production, and produced an advert that is visually engaging and emotionally warm for the launch of Be Kind’s new eco-friendly water bottle range.
A 1930s rendition of Silent Night completes the picture, giving a modern story a timeless sound.
Planning a seasonal launch of your own? [Let’s talk.]
“Small crew, big result. They shot across Brighton without a hitch and delivered in 48 hours. Exactly what we needed for launch.”
Founder, Ready Experiences
Launching Christmas 2026